A Quick Primer on Cinemagraphs
What is a Cinemagraph?
Cinemagraphs are simply regular photos that have a small looping video segment in them which draws the viewer’s attention. It creates the illusion of perpetual movement.
The term cinemagraph was coined in March 2011 by Jamie Beck and Kevin Burg. They’re the ones who coined the term “cinemagraph”.
Cinemagraphs are gaining in popularity. They’re great because they catch people’s attention, they don’t take up as much bandwidth as videos, and they don’t require people to hit “play”. They offer a way to tell a story that’s more appealing than a static photo.
Cinemagraphs are almost mesmerizing, and people can’t help but stare at them for a bit. They are popping up in advertising from major brands. Netflix uses them, as well as Puma, Lexus, KFC, Pepsi, and others. They increase engagement and brand awareness.
You can make your own cinemagraph using Adobe After Effects or even Photoshop. There are apps and software programs designed just for creating cinemagraphs, as well. Microsoft has a free research version of a cinemagraph-creating program called Cliplets. You can grab a copy for yourself here.
If you don’t want to take the time to learn how to make them, but you’d like to use them, you can buy some at Code Canyon for as low as $8.
To make one, all you need is something to take a short video (your smartphone will work) and an image-editing program that can work with video.
Hubspot has a great tutorial on how to make a cinemagraph with Photoshop.
Take a look at these cinemagraphs:
So, why not try to make your own cinemagraph? What would you do with one?